As we look ahead to International Women’s Day – which this year falls on Saturday 8^th March – it prompts us to think about the financial power shift set to take place.

The Centre for Economics and Business Research (CEBR) has predicted that this year, women will control 60% of the UK’s wealth. And that direction of travel is likely to continue over the next decade.

But too few women invest. They are more likely than men to have cash ISAs not enough are taking the investment risk needed to secure their financial futures.

I wrote an article for Money Marketing sharing some yet to be published consumer research that we’ve conducted as part of a Fee Benchmarking report we’ll publish next week.

We found that when it comes to advice, 35% of women compared with 25% of men believed they were getting ‘excellent’ value from their financial adviser.

When women receive advice, they understand its value – certainly, to a larger extent than men. Similar to their male counterparts, those with higher levels of financial knowledge place a greater value on the advice they are receiving.

The survey also revealed that women prioritise personalisation more than men.

On International Women’s Day, let’s reflect, as a profession, on the ways we can help educate and empower more women so that more of them seek out financial advice.

You can read the full article on Money Marketing’s website here:

For more information on our Fee Benchmarking report, click here.

Heather.